WindMade launch in New York

The first wind power consumer label, WindMade, has announced that 15 companies have pledged to derive a minimum of 25% of their electricity consumption from wind power. The announcement comes a few weeks after the launch of the consumer label, an initiative to encourage investment in renewable energy sources.

The companies that will receive the label after proving their commitment to wind power solutions include Motorola Mobility, Deutsche Bank, Engraw, Widex, Method and Becton and Dickinson and Co.

When it announced the label initiative in October, WindMade explained that in order to qualify for the WindMade label, a company must pledge that a minimum of 25% of its electricity consumption will come from renewable energy sources such as wind power, hydroelectric and solar power. To fulfill this criteria, companies may acquire a wind power generation facility, obtain Renewable Energy Certificates or through a power purchase agreement to obtain wind power energy.

Speaking to The Global Journal, Angelika Pullen (November 21) Communications director at WindMade, said that the initiative is trying to “broaden the basis of the label to corporations beyond the United States, Europe and Anglo-saxon countries to include companies from Latin America and Asia.” 

According to Pullen, companies recognize that ‘’more consummers are demanding a label like WindMade’’ but she added that one of the main challenges for WindMade when dealing with large companies is the time it takes for them to make such decisions at the internal level and change the priorities of the company.

WindMade is the first eco-label supported by the UN Global Compact, a strategic policy initiative for businesses committed to aligning their operations and strategies with ten accepted principles in the areas of human rights, labor, environment and anti-corruption.

(Photo: © WindMade)